It’s clear that social media marketing has grown dramatically during the last few years and that with an increase of than 800 million active users, the amount of Facebook users is easily more than twice the size of the entire population of america!
Its growth has been astronomical now, millions of people are posting more personal and business information online than ever before. It’s happening at lightning speed with thousands of posts, tweets and uploads occurring every hour.
Recent research conducted by the Australian Interactive Media Industry Association (AIMIA) commissioned by Sensis Pty Ltd (May 2011, p. 10) indicates, that “62% of Australian Internet users use a variety of social media sites, with many visiting every day and most at least a few times a week.” It’s no real surprise that with the millions of prospective customers from worldwide using these sites, every day, that so many businesses have decided to include social media into their marketing mix. Nonetheless it also important to get a knowledge of how these sites are being used and what’s involved in maintaining or resourcing your business presence on these sites. Your web footprint can stick around for a long time so don’t underestimate how this can affect the perception of one’s brand on the market place. Spend some time upfront thinking about whether social media marketing is right for your business.
1. Seek first to understand – It is very important that you understand the basics of how is social media really works and how it’s used. What are Lifestyle Enhancement and businesses doing with social media marketing? What gets them results? Some of you may be thinking, how do I do this? Perhaps you could consider trying it out on your own by setting up a personal account, then testing a few of the features, or get a trusted friend showing you their account and show you through. Alternatively you can find so many resources and ‘how to’ items online about social media marketing, you could run a search on Google or on YouTube on a specific topic of interest and watch the video tutorials to get informed.
2. Understand your purpose – What is your purpose is for using social media? What do you hope to achieve for your business by it? It’s really important that you identify your purpose so you can get involved in social media marketing (or any other marketing activity for that matter). You need to work out why you are taking part. What do you be prepared to achieve? Do you simply want to build brand awareness, build relationships your customers or identify new sales opportunities? Be sure you be realistic about what you think you will be able to achieve.
3. If you decide to engage in social media, which sites are best for you personally? – With the plethora of social media marketing sites available, which ones are best for your business? Think about where your market would socialize online, and take into account the amount of time and resources you would realistically be able to commit to maintaining and administering your website presence. Which ones are right for you? You will probably find that some are a better fit than others.
4. Quality Content – In the event that you decide that social media marketing is right for your business, carefully think about the amount and quality of information you intend to share in the online sphere. Remember it’ll probably stay there for a long period, so you need to make sure it accurate and reliable information that is valuable to your market. It has to be relevant, otherwise people will not read it.
Social Media: Marketing Considerations for Small Business
December 28, 2024
Uncategorized
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NathanDaiton
It’s clear that social media marketing has grown dramatically during the last few years and that with an increase of than 800 million active users, the amount of Facebook users is easily more than twice the size of the entire population of america!
Its growth has been astronomical now, millions of people are posting more personal and business information online than ever before. It’s happening at lightning speed with thousands of posts, tweets and uploads occurring every hour.
Recent research conducted by the Australian Interactive Media Industry Association (AIMIA) commissioned by Sensis Pty Ltd (May 2011, p. 10) indicates, that “62% of Australian Internet users use a variety of social media sites, with many visiting every day and most at least a few times a week.” It’s no real surprise that with the millions of prospective customers from worldwide using these sites, every day, that so many businesses have decided to include social media into their marketing mix. Nonetheless it also important to get a knowledge of how these sites are being used and what’s involved in maintaining or resourcing your business presence on these sites. Your web footprint can stick around for a long time so don’t underestimate how this can affect the perception of one’s brand on the market place. Spend some time upfront thinking about whether social media marketing is right for your business.
1. Seek first to understand – It is very important that you understand the basics of how is social media really works and how it’s used. What are Lifestyle Enhancement and businesses doing with social media marketing? What gets them results? Some of you may be thinking, how do I do this? Perhaps you could consider trying it out on your own by setting up a personal account, then testing a few of the features, or get a trusted friend showing you their account and show you through. Alternatively you can find so many resources and ‘how to’ items online about social media marketing, you could run a search on Google or on YouTube on a specific topic of interest and watch the video tutorials to get informed.
2. Understand your purpose – What is your purpose is for using social media? What do you hope to achieve for your business by it? It’s really important that you identify your purpose so you can get involved in social media marketing (or any other marketing activity for that matter). You need to work out why you are taking part. What do you be prepared to achieve? Do you simply want to build brand awareness, build relationships your customers or identify new sales opportunities? Be sure you be realistic about what you think you will be able to achieve.
3. If you decide to engage in social media, which sites are best for you personally? – With the plethora of social media marketing sites available, which ones are best for your business? Think about where your market would socialize online, and take into account the amount of time and resources you would realistically be able to commit to maintaining and administering your website presence. Which ones are right for you? You will probably find that some are a better fit than others.
4. Quality Content – In the event that you decide that social media marketing is right for your business, carefully think about the amount and quality of information you intend to share in the online sphere. Remember it’ll probably stay there for a long period, so you need to make sure it accurate and reliable information that is valuable to your market. It has to be relevant, otherwise people will not read it.